Skara Sommarland

skara

What it is

Skara Sommarland is a popular, Swedish amusement park located outside the town of Skara. It’s open during summers and contains different areas with distinct themes, ranging from pools and water slides to racing tracks and rollercoasters.

What I did

I created music to be played at various locations in the park, like the entry and exit, through strategically placed loudspeakers. I also created a playlist according to a specific theme, to be played at a certain part of the park.

Samples of my work

Here is a song I made for the rollercoaster Tranan, and it’s heard when waiting in line:

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Since the rollercoaster is called Tranan (”The Crane” in English) and the cart is shaped like one I wanted to capture the feeling of flying while keeping the sound close to nature. I only used samples from acoustic instruments and turned the song into a waltz, like a big bird slowly flapping its wings. I also added some ambient sounds of birds chirping and a soft breeze. Keywords in general were magical, adventure, nature and flight.

How I did it

Making music for a big amusement park was a big deal for me, mainly because it was such a unique and fun experience. Also a challenging task for sure, since I normally deal with the sounds that aren’t music. Seeing as Skara Sommarland is a big company with a clear target audience, thought-out marketing and so on, it made me realize how important it can be to pay attention to how well the sound I create meshes with the overall idea of how the company wants Skara Sommarland to be percieved.

It also made me realize how important the context is – in this particular situation the sounds were to be played through loudspeakers through the park, which means there’s a risk of  it being mixed up with other sounds near-by. Also, it was very important to keep the music long (to avoid noticable repetition) and pretty anonymous (since people are supposed to feel rather than listen).